Yield

 

Yield is an independent design house crafting New American Standards. Established in San Francisco, based in Saint Augustine.

 

Yield–New Standards

Yield designs and manufactures a range of bags, jewelry, and goods for the home. Yield aims to pair American craft and ingenuity with an eye toward the future. Yield’s products are available online and through a growing number of retailers in the U.S. and abroad and have been featured in numerous publications such as the New York Times, Dwell, Sunset, SF Chronicle and more.

Yield was established in late 2012 by Andrew Deming and Rachel Gant in San Francisco where the two met at the California College of the Arts (CCA). Yield is now based in the coastal town of Saint Augustine, FL, the oldest European settlement in the U.S.

Rachel Gant

Rachel earned her Bachelors in Industrial Design following a period of Architecture studies at Cal Poly. Her experience has ranged from a brief stint at the firm of architect Cass Calder Smith, to designing custom products for the playful photo store Photojojo.

Andrew Deming

Andrew is a designer and strategist with a degree in graphic design and an MBA in Design Strategy from CCA. Prior to starting Yield, Andrew worked with Yves Béhar at fuseproject where he took part in designing award-winning projects for clients such as Herman Miller, GE, and Sodastream.


 
Yield designs items that blend traditional craft with modern innovations. From thoughtfully colored planters to minimalist storage solutions, Yield Design Co.’s products celebrate the possibilities of American design.
— Dwell Magazine
 

Manifesto


Bridging Past and Present

We are about respecting the past, yielding to the present and looking forward to the future. We know the fashions of past decades will always find a way to eventually repeat. We look for the core element, the true essence of those times and with it we create something entirely new for today, or perhaps tomorrow.

Today’s Technology. Timeless Craft.

We are neither designing for technology or taking a stand against technology. We believe the new tools at our disposal further empower us to create and communicate but are not an end unto themselves. From our Yield goods, to our 3d-printed/gold cast rings to our photo display products for digital prints…every product and new venture we undertake is a marriage of technology and hand craft.

 

There is no need for compromise

Beauty, sustainability and ethical production are not at odds–they must all be considered to create something of true worth. Anything created at someone else’s expense is not beautiful and the manufacturing of disposable goods for short term benefit has robbed our natural resources for too long. We bear a responsibility to create timeless pieces that last. Buy for keeps or please do not buy at all.